Primary Logo white | Stoic Private Wealth | Investment & Wealth Management Services

Emotions Make Up 80% of a Clients Success When Investing

June 14, 2024
|

By: Matthew Cook, CFP®, ChFC®, AAMS®

Don’t let emotions steer the ship!

When it comes to making financial decisions, we often like to believe that we make rational choices based on careful analysis and objective evaluation.

However, the reality is that our emotions play a significant role in shaping our financial decision-making processes. Whether we realize it or not, our emotions can heavily influence our attitudes towards risk, our investment choices, and our overall financial well-being. In this blog post, we will delve into the fascinating realm of emotions and explore how they impact our financial decision-making.

Emotions and Risk Perception:

Emotions, such as fear and greed, can have a powerful impact on how we perceive and evaluate risks. The fear of losing money can lead us to become overly conservative and avoid potentially lucrative investment opportunities. On the other hand, greed can cloud our judgment and push us towards taking excessive risks for the sake of potential high returns. Understanding the influence of these emotions is crucial to strike a balance between risk aversion and risk tolerance.

Psychologists have identified cognitive biases, such as loss aversion and the endowment effect, which are rooted in our emotions and can significantly affect our financial decisions. Loss aversion refers to the tendency to feel the pain of a loss more acutely than the pleasure of an equivalent gain. This bias can lead us to hold on to losing investments longer than we should, hoping to recover our losses. The endowment effect, on the other hand, makes us overvalue what we already possess, leading to irrational attachment to certain assets or investments.

Overcoming Emotional Biases:

Recognizing and managing emotional biases is key to making sound financial decisions. Here are a few strategies to help you overcome emotional biases:

  1. Awareness: Be aware of your emotions and how they might influence your decision-making process. Take a step back and assess whether your decisions are driven by fear, greed, or other strong emotions.
  2. Education and Information: Gain a deep understanding of the financial concepts and investments you are considering. Educating yourself can provide a sense of confidence and reduce the impact of emotional biases.
  3. Diversification: Spreading your investments across different asset classes can help reduce emotional reactions to market fluctuations. Diversification provides a buffer against the emotional roller coaster that often accompanies individual stock or sector performance.
  4. Long-Term Perspective: Emotions tend to be more volatile in the short term. Adopting a long-term perspective can help you focus on your financial goals and reduce the impact of short-term market swings.
  5. Seek Professional Advice: Financial advisors can provide an objective perspective and guide you through emotionally challenging financial decisions. They can help you establish a balanced approach to risk and provide strategies tailored to your specific circumstances.

Embracing Positive Emotions:

While negative emotions can hinder decision-making, positive emotions can also play a role in financial choices. Feelings of excitement and optimism can motivate us to take necessary risks, explore new investment opportunities, and make long-term financial plans. It is important to channel these positive emotions towards thoughtful analysis and research rather than impulsive decision-making.


The role of emotions in financial decision-making is undeniable. Emotions can either be a powerful tool or a significant obstacle, depending on how we manage them.

By understanding our emotional biases, staying informed, and seeking professional guidance when needed, we can strike a balance between rational analysis and emotional awareness. Ultimately, achieving financial well-being requires acknowledging and harnessing the power of emotions to make informed decisions that align with our long-term goals.

Experience the Stoic Wealth Mindset

Subscribe to the Resilient State of Mind Newsletter.

Receive insights on strategies that strive to build a wealth mindset that endures through life’s uncertainties and leaves a lasting legacy right to your inbox.

Join Our Newsletter | Stoic Private Wealth | Investment & Wealth Management Services

Continue Reading

More insights from Stoic Private Wealth.

Brand Mark | Stoic Private Wealth | Investment & Wealth Management Services

Resilience is More Than a Principle; It's Our Promise

We believe in a balanced approach, that seeks to help you enjoy your wealth today while working towards securing financial stability for tomorrow.

Primary Logo | Stoic Private Wealth | Investment & Wealth Management Services