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Setting Your Children Up for Financial Success: The Importance of Investment Conversations

August 15, 2024
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By: Matthew Cook, CFP®, ChFC®, AAMS®

In today’s complex financial landscape, one of the most valuable lessons we can impart to our children is the importance of investing wisely.

Teaching them early about investments not only instills financial responsibility but also sets them on a path towards financial security and success in adulthood. Here’s how you can approach having investment conversations with your children to ensure they are well-prepared for their financial future.

1. Start Early, Start Simple

The key to introducing investments to children is to start early and keep it simple. Begin by explaining the basic concepts of saving money and how putting money aside can grow over time through investments. Use relatable examples such as saving for a desired toy or gadget to illustrate the benefits of delayed gratification and the power of compounding.

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2. Teach the Fundamentals

As your children grow older, introduce them to fundamental investment concepts such as stocks, bonds, mutual funds, and real estate. Explain each concept in simple terms, relating them to everyday experiences where possible. Use stories or examples of successful investors to make these concepts more tangible and inspiring.

3. Make It Practical

Encourage hands-on learning by involving your children in household financial decisions. For instance, let them participate in choosing stocks for a mock investment portfolio or involve them in discussions about saving for family goals like vacations or home improvements. This practical involvement helps them understand the real-world implications of investment choices.

4. Foster a Long-Term Perspective

Emphasize the importance of patience and a long-term perspective in investing. Discuss how investments can fluctuate in the short term but tend to grow steadily over longer periods. Teach them to set realistic financial goals and to regularly review and adjust their investment strategy as needed.

Free Resource: Don’t Delay Savings Calculator

5. Use Age-Appropriate Resources

Utilize age-appropriate resources such as books, online videos, and educational games to reinforce learning about investments. There are many excellent resources designed specifically for children and teenagers that simplify financial concepts and make learning engaging and enjoyable.

6. Encourage Questions and Curiosity

Create an open environment where your children feel comfortable asking questions about investments. Encourage curiosity and critical thinking by discussing current events related to finance and investments, such as market trends or economic news. This helps them develop a deeper understanding of how the financial world works.

7. Lead by Example

Perhaps the most impactful way to teach your children about investments is by demonstrating responsible financial behavior yourself. Let them see you budgeting, saving, and making thoughtful investment decisions. Share your experiences, both successes, and mistakes, to illustrate the importance of informed decision-making and learning from outcomes.

8. Emphasize Values and Responsibility

Lastly, emphasize the values of integrity, responsibility, and ethical behavior in financial matters. Teach your children about the potential risks and rewards of investments and the importance of making informed and ethical choices. Instilling these values early will help them navigate the complexities of the financial world with confidence and integrity.


Having investment conversations with your children is a crucial step towards equipping them with essential financial skills and knowledge.

By starting early, keeping it simple, and fostering a practical and ethical approach to investments, you can set your children on a path towards financial independence and success in adulthood. Remember, the lessons they learn today about investments will shape their financial future tomorrow.

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